#135: How to improve a B2B website’s content, with Hannah Adcock of Contented Strategy

Bootstrapped Podcast
#1

Content specialist Hannah Adcock (@smokingpun) audited Saber Feedback’s website. In this episode, she tells us what’s good about our site and what needs to change.

Hannah runs Contented Strategy. She was on the podcast a few months ago, when she talked about the benefit of a content audit.

In this episode Hannah is way more specific. She tears down the Saber Feedback website, section by section. And then she presents a plan for improvement.

Thanks to EmailToolTester who sponsored this episode. Find which email newsletter service actually reaches your customers with EmailToolTester’s deliverability report.

You can also listen to and download this episode here.

#2

@SteveMcLeod @smokingpun
Thanks for letting us listen to your discussion. I’ve got 1 question and a suggestion:

Steve said that the home page was now easily changeable. How are you hosting this and making this possible?

And about the blog: I understand that some of Matts post will be removed. I think many bootstrappers (me included) liked reading Matt’s posts. What do you think of giving the posts back to Matt, so he can put them on his blog and use the name Bugmuncher in the posts? That means the information would still be online, but probably would have no SEO impact for you?

#3

Steve said that the home page was now easily changeable. How are you hosting this and making this possible?

GitHub repo, using Markdown and Jekyll, hosted on Netlify.

A change to master gets detected by Netlify. Netlify builds the site and deploys it.

And about the blog: I understand that some of Matts post will be removed. I think many bootstrappers (me included) liked reading Matt’s posts.

Matt has a copy of all the posts, to use as he sees fit. I believe he will be putting some of them up on his new blog.

And there is always the wayback machine or internet archive! :slight_smile:

#4

Absolutely loved this episode, so much information I wish I’d had years ago :laughing: at least I know where to go for content help when I inevitably start my next project.

@unboot I do indeed have all the old blog posts, I’m not 100% sure what to do with them yet, I’ll either just copy them over to my personal blog (https://mattbearman.svbtle.com) or maybe compile them into some sort of complete story.

1 Like
#5

Glad you liked it, Matt! Now let’s see if we can put into practice the things Hannah outlined in the episode…

#6

@mattbearman Great. I hope your story stays online, even if it’s helpful for only a handful of readers.