Everyone looks for the “good” marketing ideas. Those sometimes are so subjective with respect to the type of company/product/customer, that anything other than the most generic things, while interesting, may not be very applicable.
So, then, what are some of the things you’ve tried to market your product that turned out to be a complete waste of time and money (or worse)?
Would be interesting to see if people here have tried things that are considered “good practices” in marketing, but in reality never brought any benefit.