I’m having an issue right now which is definitely a good problem to have.
I have a PPC campaign going which is bringing me a steady stream of prospects. This prospect stream has forced me to hammer my sales process into shape, and so not only has my number of prospects drastically increased but my engagement has increased dramatically as well.
The challenge is that now it seems like I’m constantly getting a call from a prospect to my 800 number, or a live chat from a prospect, or an email from a prospect, or a support call, or a support chat, or a support email. I’m not yet full-time on my product, not even close. I do freelance programming work all day and all this communication is becoming disruptive to my regular work. It’s simultaneously awesome and annoying.
All this activity is also shining a spotlight on the shortcomings of my product. I often find myself agreeing to add a particular small feature or fix a bug to appease a prospect. At this stage of my business with fewer than 15 customers, I feel inclined to move heaven and earth if necessary to get each customer in the door. So this is taking time as well.
I could pay somebody else to do support, although I don’t know if I can justify that expense with only a few hundred bucks in revenue so far. I really don’t think I can pay somebody else for programming.
Basically my whole challenge is that I’m experiencing a wave of sales activity, but the revenue lags behind the sales. Not an outstandingly unique situation I guess.
Has anyone else gone through a period like this? What did you do? How did it end up?