The 7 Day Startup Experiment

My business partner and I read The 7 Day Startup by Dan Norris and we are testing out to see if it really works or if it’s a bunch of hogwash. Either way, we are blogging our experience here:

I’d be interested to hear any feedback you have on what we’re doing.


I couldn’t help but be reminded of “There’s Something About Mary”:

“You know that thing The 7 Day Startup? Well I’ve got something that is going to blow that out of the water. Get this…The … Six …Day…Startup.”

1 Like

Steve, there is no way you can start a startup in six days. No, Seven. That’s the ticket.

1 Like

My plan is the 0-day startup.

I’ll admit that it has some vulnerabilities.


I don’t know what’s worse, the joke, or the fact I laughed at it…


Vulnerabilities that are exploited just means that people care about what you are doing enough to hack it. I think that’s a form of startup validation right?


Just posted an update for day 2 - WTF is a MVP?

Love it. Curious how you’re planning to reach out to shopify merchants. I skimmed your posts so sorry in advance if you already discussed that :slight_smile:

Our plan to begin with is to hopefully get some attention with our journaling of the process, but beyond the initial bit of content marketing and launch, we plan on cold emailing 100 Shopify stores.

Longer term if this works we plan on doing content marketing by posting solutions to common Shopify problems and so on, but that wont’ get us customers for the first 30 days.

If anyone has any better ideas on how to get customers in the first month, I’d love to hear it!

1 Like

Good stuff. Sounds like a pretty good plan!


I’m doing some research on MVP validatidation. You can see my post about that here in the forum.
I’d love to find out about what validation you did (or did not do) and why, as well as what the benefits were of the validation you did do.

I know you’re probably super busy but I may be able to provide some suggestions (I’ve got 19 years of startup experience and have launched over 12 successful products. In fact, All but one of the products I have created have made money. (And the one that didnt’ was the one I didn’t do validation on).

Alright I updated with a day 3 report. We picked a name for this. We are calling it My Shop Heroes. We were able to snag the domain and are pretty pleased with it. We added a coming soon page with a countdown timer using the Landing Sumo theme. We are working on the actual landing page as well, which we plan to complete today.

You can read more here:

I’ve added the day 4 report. We created a coming soon page for My Shop Heroes and we created a landing page ready to go for launch. A couple of cool surprises were how cheap and fast this can be if you go straight HTML. We used Landing Sumo from WrapBootstrap for design and Plasso w/Stripe for payments. The actual building of the page was pretty easy once we picked a design.

Here is the full rundown of day 4:

There is a typo in your home page…

Unlimited Shopfiy support & small jobs, 24/7

I noticed it in the jpg but it is still in the html…

Oh good catch! Fixed. Thanks!

Alright day 5 posted:

We locked down a marketing plan that fits what we can get done in the next 30 days. We are actually launching tomorrow so I’ll be posting day 6 later today. We got a bit behind this week, life is busy.

This is interesting.

After invalidating 3 Shopify app ideas in the last 4 months, I started exploring a similar idea last week.

Researching about existent alternatives I’ve just discovered yours and also Shopkare.

My approach to validate the actual value of the idea is to first test by myself the actual value of something like this.

To do that, I’ve just purchased some hours at Fancy Hands and will start testing it with my own store (1899), which I created basically to test my products ideas.

Let’s see how it goes!

Just stumbled upon this one on Product Hunt.

1 Like

Wow they just posted that today. Looks like they dropped their landing page before we could. Feels like a copycat job. Not surprising. Oh well.

By the way, My Shop Heroes is live!

You can read the latest update:

1 Like