Overwhelming and lacks Unique Selling Proposition.
I’m not saying you shouldn’t list all those features/benefits somewhere on the website but the structure should be: a short, dominant USP + list of features, in a muted way.
A concrete example: https://codekitapp.com/
Notice their USP: “Build websites faster and better”. Short, descriptive and therefore clear.
By definition if you list N equally promoted features, then you don’t have USP.
Let’s face, no one needs or wants a photo viewer. Windows has a built-in one, Mac has a built-in one. Marketing a “better photo viewer” is probably not a good strategy.
Counter-intuitively, I think you would sell more by narrowing down the focus.
I would pick “The fastest way to manage large collection of photos”.
Because Preview on Mac is ok as photo viewer, it’s miserable when you have lots of photos and has zero features for actually managing them (like filtering etc.).
Then you can list, in smaller print, all the features that support “managing and viewing” claim you made in USP.
By marketing as a “best photo viewer”, you slot it (in the mind of the person reading your copy) as alternative to Preview or Windows Photos.
By marketing as “fast way to manage large collection of photos” you make it clear it does things that Preview of Windows Photos is not good at or not able to do all. You don’t even be explicit about it. If someone ever had lots of photos and tried to use Preview to view them, they know it’s not good.
I would also put specific numbers like “instant startup even when you have 10 thousand photos”. The 10k is a specific number which is better than vague “lots of”.
I would clone the structure of CodeKit landing page because it’s excellent.
Literally, just change the screenshots, change the copy for each feature but everything else is top notch:
- a clear buy button and download link
- buy button is on every page, consistently placed
- readable screenshots (yours are so small I can’t see details of the UI)
- documentation/help page (most software has none)
- page with short videos demonstrating the features. Again, most software has none. You have a video but it’s more like a commercial and methinks videos demonstrating features are a better sales tool
- light,“happy” design. You do like dark backgrounds
- social proof (i.e. review quotes)
- “What’s new” page that makes it clear it’s an actively developed software
- “Email support” link, “Found a bug” link, on every page, consistently placed.
- “About” page is a bet. Some will think it’s bad because it’s personal and doesn’t convey a “company”. Some will think it’s good for the same reasons. I think it doesn’t matter either way.
Note that it also has as much features/benefits listed as your mockup but it’s structured better. It’s not N features but USP + N features.
Also note that they describe their features/benefits using much shorter copy than the one in your mockup.
You over-explain things that are better shown as a short video or a big screenshot.
One thing I would improve upon in CodeKit page is linking benefits to videos e.g. they have a video on “Zurb Foundation” and they talk about “Zurb Foundation” on landing page. There should be a link “See in action” on landing page that opens up a video as an overlay. Short description + link to a longer description if user is interested.
https://codekitapp.com/ is such a good software landing page that I’m considering marrying it. If that’s not legal yet, I would use it as a template for any software project, at least until I’m confident I can do better than that.
