I’m trying to plan out marketing milestones I need to hit on my way to a successful product launch. To that end, I’ve decided to work backwards from desired initial cashflow, and back into the marketing numbers I need to hit.
I’m trying to ballpark the number of email list subscribers I’d need to line up in order to make it a reasonably safe bet that I can get X customers off of the launch.
What percentage of your initial launch list converted into paying customers in the first month after launch?
Obviously mileage will vary depending on product, the marketing tactics used to build the list etc, but it occurred to me that I have no data to determine a realistic range for that number.
If you could comment on the balance of your list in terms of “people that specifically signed up to hear about a launch” vs “folks that signed up to get a free download” that might be useful contextual information as well. (Or is it?)