To some degree it can be likened to AirTable, but we are going for full integration with your site - embedding directly into it, not just as an iframe. We also are building on our DataTables and Editor products (along with all the extensions we publish for them) so it has really strong foundations. CloudTables is basically a UI around DataTables and Editor.
Why this approach? Running DataTables (open source) and Editor (commercial) as developer libraries takes a lot of support effort, so with CloudTables we are progressing a little away from targeting code only developers, to provide a service which is more suited to those who just want to get CRUD table basics done so they can get on with other aspects of the business and also those who are perhaps newer to programming. Hopefully it will reduce the support burden while also opening a new revenue stream.
I’d really welcome feedback not just on the landing page, but also the initial flow of getting started - creating a new CloudTable and using it!