I’m familiar with Paul Graham’s “weakness” theory of not having a .com for your product/service/company , but, for me, running a company where we make lots of products/services, naming has become more than a chore - I often dread starting on something new because it would mean having to find an available domain.
So the question is: anyone around here with a few years behind them of running a successful B2B .io where you can give some feedback, from experience, as to whether not having a .com was realistically/honestly detrimental in some way?