I’d like to introduce my latest product, FormulaDesk Navigator.
It’s an Excel add-in that adds the following features to Excel:
- Multi-row sheet tabs
- Vertical sheet tabs
- Filter sheets by color(s)
- Filter sheets by custom tag(s)
- Sort sheets by name, index, most recently accessed
- Named bookmarks
Background: I created another product a few years back called FormulaDesk which ended up being a collection of features that really belonged in separate products. I stepped back and categorized the features into 4 separate categories and decided to create four products - this is the first. Hopefully it will end up being much easier to market a more narrowly defined product feature-set. It feels easier already. This approach also enables me to cross-sell and also ensures that I don’t put all my eggs into one basket.
In terms of marketing, I sent an email to my newsletter mailing list (via Mailchimp). That resulted in my first sale 9 minutes after the email! A few more sales followed over the next few hours.
The product is still in beta, so I am offering special pricing and license terms.
I’ve also made some posts to relevant discussions on the web, as well as this post here.
I’m seeking any feedback or suggestions from fellow bootstrappers, regarding any aspect, but, as usual, marketing ideas are the most highly sought after!
Here’s a screenshot: