‘[…] Developers who want to incorporate Watson’s ability to understand natural language and provide answers need only have their applications make a REST API call to IBM’s new Watson Developers Cloud. “It doesn’t require that you understand anything about machine learning other than the need to provide training data,” Rob High, IBM’s CTO for Watson, said in a recent interview about the new platform.’
Sounds like it could open up Machine Learning functionality to businesses, esp. those with lots of existing customer data.