I have a couple of ideas for web apps SaaS businesses I’d like to start in 2015, but I’m not sure if I must have a registered business name for it to protect myself and my personal income from getting sued for whatever trivial reason.
Is there much risk involved in starting a saas business without registering all the LLC stuff around it first?
All the “fail fast” business startup articles I read talk about shipping asap, but I am not sure how liable I am in the short term as far as dealing with potential crazies that could destroy my personal finances with whatever unfounded legal fight. Especially if I am collecting payment via Paypal or similar.
Thanks.