Drip have started doing a $1 a month plan for people with up to 100 subscribers.
I think this is great as $199 a month was too high for me to try at the stage I’m in. At $1 a month I’m very interested in trying it out and spending the time to learn their system.
(I’d put a link in here, but I can’t post links as I’m too new, so perhaps someone would be kind enough to add it to make everyone else’s lives easier?)
I think that’s really smart pricing. It gets the customers into the system, way before they are successful at an almost free price point. Has the best of Freemium and Paid-Only worlds.
Considering how sticky email marketing software is, I would not be surprised if others competitors follow suit.
Agreed, it’s very like freemium, just a bit more commitment, which is very smart. It breaks the paying-for-it-at-all problem, while still being a tiny amount.
I’ve realised I’d got my $199 wrong, the next lowest plan is $49. I’m sure it was more than that last time I looked. Maybe it was when I was looking at moving at moving a client over from Mailchimp.
What I like about this is that you have users who have committed at least a credit card # and a small payment. That is much more commitment than a freemium user.
Also, they have a very clearly aligned value with the “up to 100 subscribers” clearly being the threshold at which a reasonable person “cares” about doing drip outreach enough to pay for it.
It also puts a serious competitive barrier up for new entrants in the market, and prevents their established competitors from trying to match their pricing.
It’s good to have money 
They’ve now dropped the price tag, so it’s free for up to 100 subscribers. Did they post any insights on why?
I guess the overhead of dealing with payments (i.e. processing costs, refunds, chargebacks, etc) must have made it not worth it.
The 100 subscribers plan is nice but i think Drip has a bad pricing for startups. After the 100 you must pay 49$ until you reach the 2500 subscribers. There is nothing in between 100 and 2500. I dont think anyone can make 49$ from 100-200 subscribers every month. I like the Active Campaign pricing. 1000 subscribers for 18$