I’m developing a desktop app. People can try it for free, but it greets them with a nag screen asking them to please buy a license.
When a user downloads the trial, he sees a “thank you for downloading” page. This page contains a signup form for my app’s newsletter. Unfortunately, hardly anyone signs up. To fix this, I’m thinking of offering people the chance to win a free license when they subscribe.
But I’m worried that it will hurt sales. Especially because 45% of purchases happen immediately after the user downloads for the first time(!) If I say “you have a chance to win a free license” at that moment, I’m very afraid people will be inclined to “wait it out”.
On the other hand, my newsletters always lead to very noticeable spikes in sales and usage of my app. Further, my list is too small and needs to grow.
Does anybody have experiences with this, or advice?