Can you convince a market to adopt your solution?

I’ve written about this before, but I think this is the best I’ve articulated it:

I’d love to have a discussion here about this idea. What do you think? Do you agree/disagree? Why?

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It is quite an old idea that instead of moving users to your product (it is hard) it is better to move your product to users (learn what users want and change the product).


Nice article Justin. I also enjoyed you discussing this on your “Build your SaaS” podcast. The topic certainly resonates as I keep thinking we’re in a pond and should be looking for a river. Whatever happened to “if you build it they will come” :slight_smile:

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Yes, Jordan Gal and Scott Bolinger recently discussed this as well:

The full episode is worth listening to:

I cannot actually understand what you advising/advocating. Many products represent a discontinuity with current practice.

  • automobile
  • web browser
  • personal computer
  • phonograph record
  • lightbulb

Most innovative products start in a niche.