Hi,
Does anyone have any resources on Google AdWords? I’ve got a free voucher so might as well spend it.
I’ve got a few apps launching or updatingthis month (possibly) so would be nice to maybe help promote them and maximise the potential.
Thanks
I have written a number of articles on AdWords over the years:
http://successfulsoftware.net/category/adwords/
AdWords is complicated, with many moving parts and options. Take the time to learn how it works. I also recommend sticking to search (not display) ads to start with.
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This book by Iain Dooley (not free) has been immensely helpful to me in decoding the crappy world of Google advertising.
http://www.decalmarketing.com/adwords-book/
@TheDaveCollins might also have something else he could share on this, given his inner knowledge of SEO, AdWords and Google.
thanks guys I’ll have a look at those links - I know it might be a bit of a fools errand but free is good yeah?
I took the following course on Udemy and ran a decent campaign with what I learned. My first ever saas customer came from Adwords so that was nice.
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Lecture 1: Running A Successful Campaign!
00:56
Lecture 2: Introduction
1 page
Lecture 3: Getting Started
5 pages
Lecture 4: The 5 Ad Types
03:06
Lecture 5: Creating Ad Groups
06:25
Section 2 - Keywords
Lecture 6: Keywords
3 pages
Lecture 7: Selecting Keywords
18:32
Lecture 8: Other Essential Keyword Tools
09:52
Section 3 - Going Deeper
Lecture 9: Going Deeper
6 pages
Lecture 10: Top 10 Key Terms
07:51
Lecture 11: Ad Writing Tips
08:01
Lecture 12: Editorial Guidelines
06:07
Lecture 13: Split Testing
06:54
Lecture 14: 7 Elements Of A Winning Landing Page
10:37
Lecture 15: Bid Management
07:38
Lecture 16: Keyword Management
04:10
Section 4 - Advanced Tools
Lecture 17: Advanced Tool
2 pages
Lecture 18: Ad Management
04:40
Lecture 19: Top Resources
06:02
Lecture 20: Conclusion
01:37