Whole buncha SaaS stats here, published about a month ago. Hosting, operational costs, margins, churn, etc. Good baseline stuff.
Part 1: http://www.forentrepreneurs.com/2014-saas-survey-1/
Part 2: http://www.forentrepreneurs.com/2014-saas-survey-2/
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Nice!
I was looking over the “CAC” (we love our acronyms!) stats and noticed some of the commenters focusing there, too.
It may be over-generalizing, but I think we play more to our strengths as bootstrappers when we focus on what makes us nimble and innovative, versus trying to buy a dollar for a buck-seven.
Of course it helps to understand business metrics, and there are many paths to success–including “spend”–but I’d hate to see someone abandon their (otherwise sound) idea, or feel compelled to try to outspend the competition. Savvy entrepreneurs always find a way.
(End Sunday sermon. 
)