#181: Conducting customer interviews for the reluctant, with Asia Orangio of DemandMaven

@peldi continues this mini-season as he chats with Asia Orangio of DemandMaven on how founders can - and should - conduct customer interviews, and how to deal with the discomfort us bootstrappers often feel with this type of work.

Topics includes

  • the discomfort for some of us of talking to customers - but why you should do it anyway
  • how to find the right customers to talk to
  • why delegating customer interviews might actually be a good idea.
  • how to actually conduct a customer interview
  • what not to say, and how not to ask questions

Asia’s company, DemandMaven.

Asia on Twitter.

You can watch this episode on YouTube.

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