#161: The inglorious launch of my first product

This is a talk I recently gave at Barcelona’s ESIC business school. Ostensibly, I spoke on working with intangibles as products. But actually, I told the story of how I started as a bootstrapper – and revealed how clueless I was at the beginning.

So, if you are curious about how I got started creating and selling software products, then you’ll enjoy this episode.

You can also listen to and download this episode.