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Low Sales in July



I’m selling Utility Software.Is someone from the same field experiencing sales drop in July?



This is an annual vacation time in most countries that pay (August too)


Is it vacation time in USA?


How much the sales are dropped, in percentage? Didn’t they drop in previous years in July?

Summer sales (July, August are the slowest months) are typically a bit lower for us, 15-25% drop in sales is usual.


Several people I know, including myself, have experienced a sales drop in July.


Drops and rises in monthly sales depend on so many things, that comparing to others doesn’t really offer much info.

If you’ve been in business for at least year, compare your sales to a year early. Comparing periods to the same period a year earlier tends to give good information.

BTW: here in Spain, as in much of Europe, July and August are abysmal months for anything business related.


I checked the previous year reports and can see the same trend during the first week of July.
Seems its usual.


@SteveMcLeod @jasonswett Thanks for your input. Seems this website is a good alternative community to discuss.joelonsoftware.com/?biz


Ian and Andrey are Joel:


I have low sale in June, this month seems good for me!


Thanks for your response.