I believe that having download and subscribe in parallel are not the best option for me.
To know who downloads my trial and be able to contact them later with a question “how did it go?” is an invaluable thing for me at this stage, because downloads are in low numbers and I need to know where do I miss for each of the downloads.
By providing a way to skip the “registration” I eliminate the only way to know my prospect.
I also do not want to delay the download by emailing the link. The guys are in the mood to download it and try it right now, why should I wait for them to cool down?
Plus, I do not want it to be seen as subscription for my blog.
Re: why I’m trying to do this way of implementation:
There was a podcast where someone was explaining in detail how much better a subscription converts if right after the click on download a small subscribe form is shown to the visitor.
The reason was that people are like to be consistent, and when they decided to do download they will continue doing it even if a small obstacle appeared, while they would not subscribe without this trick.
I wish I could remember what podcast it was…
Perhaps, a wrong question
May be instead of looking for ways to integrate Mailchimp widget into this workflow, I should look for plugins that do the downloads with registration.
I’ll explore this option.