When I first started my software company 20+ years ago, I was very focused. I’d pick one thing and work on it for a few months ( new features, sales, marketing, etc.).
In the last decade I got less focused.
Lately I’ve been getting more focused. For example, I got our blog up and running (took about 3 months). So that’s ALL I did for that time. Now I’m updating the UX for our flagship product. Then I’ll probably go back to the blog again for a could of months.
I’m looking for tips and benefits.
Pick an Outcome
Should be a SMART goal.
All activity for a period of time should impact on that Goal.
Makes it easier to measure impact (compared to pursuing several Outcomes at once.
A big push in one metric (say, newsletter signups, or new Visitors or conversions from Visitor to User) is much easier to track. This is especially important for smaller companies.
Any suggestions of good blogs or podcasts?
I just listened to a good episide from the Drift folks: The power of Focus (Setting Goals for your startup)