For a few months I have this thing on my head.
Let’s say we have 3 types of visitors on any SaaS website. First type are the ‘Not interested, just browsing around’, that’s maybe 70-80%. Than we have the “buyers”,that’s low 1-3%. At this point everything is clear.
But what about the rest, 17-29% which are somehow interested, but there are different reasons that they don’t register to the free trial or doesn’t make the purchase. They know about the product, they know that’s useful, but still they don’t pull the trigger.
Is it because the copy is confusing/not convincing enough?
Is it because the pricing is wrong/they are price sensitive?
Is it because your product lacks features?
Is it because of competition?
Firstly, I want to ask you guys if anyone agrees with me or even tried this approach by surveying visitors. If yes, what did they found out? Theoretically, once you figure out the main problem you can prioritize it, like working on the copy, better pricing, more features, better differentiation from the competition, etc.
Secondly, I know there are tools like Qualaroo to survey visitors, but what do you think about building a tool that will do just that, learning why people leave + email capture to re-engage based on the answers, like for the price sensitive ones send a discount, for competition send a comparison chart, etc. IF this tool will be built, would you consider paying for it?