Hi guys how’s it going,
I have an app idea that I’m confident in, and I’ve spoken to friends and family who also think it’s a great idea. I’ve also spoken to people who would fall in my target market, and they said they would definitely use the app.
Now, what is the next logical step from here? My thoughts were, I need some proper validation of the idea. Money isn’t too tight right now, and I was wondering if I should pay a few thousand dollars for a focus group to validate my app idea? That would give me concrete data that I could even use when talking to investors.
The other question I had was regarding existing apps. I found one similar app that was launched in 2014 and hasn’t really taken off since. This could be for many different reasons - maybe they didn’t market it properly, maybe they didn’t execute properly (Google vs Altavista)… or maybe there’s just no market. I guess this is where the focus group would help? I mean Tinder validated the dating app market, but now there are dating apps coming out left and right, as if they don’t feel the market is over saturated.
The other thing I could do to validate my idea is make a landing page that describes the idea that says “Coming Soon” with an email opt in page and market that using paid/organic marketing. However this would make my idea very public before the app is made, opening myself up to competition?
Back to the original question, what steps should I take? I just figured properly validating the idea and examining competition should be done before creating a prototype and looking for funding.