I’m working on our slogan / tagline.
I’ve done a fair amount of research. Lots of good suggestions out there for goals (memberable, unique, etc.)
But what would help even more is some good questions.
Here’s what I’ve found so far:
- What is your company’s mission?
- What are the benefits and features of your products or services?
- What do your customers and prospects already think of your company?
- What qualities do you want them to associate with your company?
Any other good questions?