We sell software for salons, barbers, tattoists, medspas etc. It is basically appointment booking and POS software.
Currently we have a fairly generic home page and then landing pages for different industries. We got feedback from one potential chain of barbershops they chose another system that was “barber” specific. I can understand this makes sense to them, but our software is exactly the same, other barbers chains use our software, and just quietly, I am sure our system would have been a better fit for them.
So what we are considering, when people land on our website for the first time they choose their industry and the website adapts to the industry they are. May mean changes in colours, images, content. Basically style will be the same.
Does anyone else have examples of this?