I run an educational site called AngularOnRails.com. The engagement I get there is, by my standards, pretty good. The traffic is about 5000-6000 per month. My email list, currently at 550, grows by about 40 subscribers a week.
Based on conversations with grateful “followers”, I understand that I’m delivering a lot of value to a lot of people. What’s not happening yet is I’m not getting compensated for that value.
That’s somewhat imprecise to say I’m not getting compensated: I’m launching a book on August 30th and I’ve presold $322 worth of the book. So that’s a start but I can do a lot better.
In my “product ladder” I so far have 1) a free email mini-course and 2) a $39 book.
I intend to add more offerings to my product ladder but I’m having a hard time decided exactly what. Ideas I’ve had include:
- One-time video courses
- One-time live trainings
- Ongoing video subscriptions
- Ongoing live trainings
I imagine there’s a pattern that other tech subscription site type businesses use that are successful but I’m not sure what it is. It’s hard to tell because frankly it seems like a lot of other tech training sites are operated fairly ineptly from a business perspective and I don’t want to emulate others with the assumption that they’re successful when they really aren’t.
One thing that concerns me slightly is that 90% of my subscribers seem to be from places like India, South America or Eastern Europe where people tend not to have much money. Perhaps I can use that fact to my advantage somehow. Don’t know yet.
So my point is that as I finish up and release my book, I could use some help in figuring out a good way to package something higher-value and sell it for more than a book.
(And to be clear, I know what material people are interested in, I just haven’t decided yet how to package that material whether it be one-time courses, subscriptions, etc.)