Steve, out of curiosity, do you track how often people check our About Page prior to purchase vs those that do not?
I just checked out your site (and btw, cool product, I’m very curious) and felt that a lot of the social indicators necessary for purchase were already there: multiple reviews with names, prominent support link, information and screenshots so I know how the product will work. All very clear.
But when I looked at your about page I found it lacking or rather very neutral to purchase. I discovered you’re in Barcelona, some core beliefs, but nothing that really showed who’s behind the product, passion about poker, or address/contact info (but that didn’t matter as much since you do have a prominent support page).
So given that you’ve done a great job with describing your product & providing social proof on your main page, combined with a fairly neutral About page somewhat lacking in further social proof, I’d be surprised if it did have an impact on sales.