I’ve come across a service (mobile apps and site) that the owner is looking to sell or shutdown as they can’t afford the hosting costs. It’s B2C with most users being free, and a few premium (monthly subscription) users. The site has affiliate links to related products as well, but the income from those is minimal. The app has around 500k downloads, so there is potential for monetisation there - but of course potential doesn’t mean profit
Anyway, the owner has given me an initial number, and it seems a lot higher than what I was thinking. I haven’t bought any sites before, so I’m not really sure how much it should be worth. The only formulas I have seen are based on the monthly profit of SaaS products which is a bit different to this.