I’ve been using FastSpring for handling my desktop software product’s purchase process since 2008. Yesterday a FastSpring marketing guy emailed me this suggestion “in order to maximize your revenue through your FastSpring e-commerce store”:
- In-App Purchasing via Embedded Store SDK – While FastSpring’s focus is online stores, we also offer a comprehensive cross-platform (Windows and Mac) solution allowing your customers to make a purchase within your software application itself. Our embedded store improves free trial conversions, reduces support costs by allowing you to store registration codes/serial numbers without requiring user interaction, and reduces the risk that the customer gets sidetracked or runs into any web-based issues while browsing your web store. You can learn more about our embedded store functionality here:
On the face of it this sounds good, especially as we have an add-on feature that currently requires people to go to our website to purchase as an upgrade for US$40.
Before I commit time into trying this, do you have experiences to share from trying this, or something similar? If so, did you get higher sales? Did the work justify the gain? Was the in-app store reliable and smooth?