Ian and I just finished recording episode 55, and a topic came up that I’d like to explore with the people here.
Have any of you had finished, launched products, which failed, but which you were able to make successful at a later point in time, perhaps with some modification, or a marketing reframe?
Now, I’m not talking about “pivoting” the company from an MMORPG to a CMS or something like that. I’m specifically talking about launching a product, perhaps a SaaS, having it clearly fail, shelving it for a while, then coming back to it and relaunching it, perhaps as a downloadable on-premise package, or with a different marketing message, and having it take off and succeed?
We were talking about this on the show, and neither of us could come up with an example of someone pulling that off, even though we’ve seen many attempts of this.