I know it’s not fancy inbound marketing and all, but I wanted to know if anyone has ha any experience or advice when it comes to tightly niched tradeshows.
I sell a CMS and marketing suite to solo and small firm attorneys called AmazeLaw. The national Bar Association is holding their annual solo and small firm conference in the fall and I’m trying to figure out how to determine if it’s a decent marketing opportunity.
And if it is worth it, how do I make the most of it?
So, does anyone have any experience good or bad when it comes to being a vendor at an industry tradeshow or conference?
Typically you can sponsor at various levels. For example I can have a manned booth for $1500. I can sponsor a meal or coffee break and have my logo on conference banners for $5k, and for $10k I can have time to speak. If you’ve done these shows before, is it worth it to sponsor at higher levels, considering I’m also going for brand recognition?
The traffic for this particular event would be ~250 solo attorneys, i.e. the decision makers and chief beneficiaries of my product.
Any other ideas on how to make the most of an event like this? Sponsoring an after party? Swag? Giveaways?
Any and all experience is welcome.