I have some criticism, please don’t take it to the heart. I’m doing this with good intentions. And I have what you don’t have - a fresh perspective of someone who stumbled on your site without knowing anything about it. Maybe there’s some industry known jargon that I don’t know, but I’m a product owner, I’m potentially a target market yet I was confused. Also, I was not searching for a solution, so those who come through Google might be better prepared for what they’ll see.
That said, I think your landing page looks good but I’m not sure copy is the best it can be. More precisely, after reading main heading (“above the fold” stuff"), I had no idea what it was all about.
CONSOLIDATE AND VOTE ON PRODUCT FEEDBACK.
At this point, I’m not sure what consolidate means in this context. Also, “product feedback” is confusing without additional details. Do you want me to vote on your product? It still doesn’t click that it has to do something with MY product.
SURFACE THE BEST IDEAS.
I like this line, it promises something that I probably want, but have no idea what it’s all about.
We provide simple feedback boards with built in voting functionality
I still don’t get it. When I see board I’m thinking about discussion boards, yet I’m not sure what feedback boards are.
First time I realized what’s that all about is when I watched a video.
I’m bad at copywriting, my house is definitely made of glass, but can you remake that text to be more like how you would explain Feature Upvote to someone you met at a conference? Something like “If you have a software product and wonder which features to build next, you can let users offer their suggestions and vote on them. Feature Upvote makes it dead simple for you, just bla bla bla.”. I’m sure it can be worded better but you get the idea.