Do people outside the startup ecosystem really understand, or want, NPS?
I think Rahul’s series of questions seen in this article make more sense. He repeated this presentation on stage at LAUNCH 2019 last month in Sydney. In particular, his process provides a guide for what to do about the numbers.
NPS polls are annoying and becoming more frequent. I donated plasma yesterday (it’s a volunteer thing) and by evening had an NPS question about my experience!
I think they are becoming like any form of content marketing - the good being overwhelmed by the noise of frequent polling from every organisation you have touch with.
Back to Ian’s article, maybe this is a British/Australian idiom but “windup” here means either:
- You are closing down the business, “winding it up” like winding up a thread, or
- A “Windup” is fooling someone for fun, like “pulling their leg”, telling them a “tall tale”.
Is Windup some kind of US sporting analogy?