I would like to get some advice on the all high topic of pricing. There ar lots of articles and podcasts on this topic but still I am not sure how to start. Maybe someone can help or force me into a decision
Currently I am setting up an service that helps e-commerce shop owners to create squeeze pages for their facebook promotions in just a few minutes. They would use that squeeze page for a campaign running 2-3 weeks and putting it offline afterwards (maybe reactivate again later). For a new product promotion they would set up a new page (again for 2-3 weeks online).
Pricing Option #1 - monthly
The classic of having monthly billing and multiple plans. For example the smallest plan would be:
3 parallel pages for 19$ / month
Pricing Option #2 - per activation
The user pays per page activation (making page online available) and the page would be online for the next X days. For example:
9$ for 30 days
Meaning if the user wants more than 30 days he needs to buy another X days.
My thoughts so far…
Monthly is easy to understand and a very common model. Per activation on the other hand would fit the nature of promotions. I already asked my testers but got a pretty mixed result and price range…arg.
There are pros and cons to both models but what do you think?