At Greenlight we sell a “done for you” monthly email newsletter. We essentially charge $500-$1000/month (depending on many factors).
Problem: We need more qualified leads.
As a possible lead outlet I’ve identified small web designer / web developer shops (aka web site company) as an market to target for resale. I’m talking about the person or company that is making a good living off basic business websites in the $4k-10k range and they are doing around 15-30 a year.
Here’s why: they already have a trusted contact with a person who has spent $$$ on digital marketing. Most likely their client would be open to a referral from that same person. Also, from my experience companies like this don’t offer email newsletters. They are afraid of writing content, which we are not. Seems like a match made in heaven.
Here’s where I need help - I’m trying figure out a model that is attractive enough to the designer/developer and profitably works for us.
Here’s what I’m considering. Offering the web site company an initial $500 to send an email to their clients marketing our turn key email newsletter service. Plus an additional $250 for each new newsletter customer that comes from it. We’ll even send the email for them to their customers if they want! Additionally I’d potentially pay them to help with the design of the newsletter template.
What I’m not sure is if this is enough of a carrot to get anyone to actually do it. Do I need to offer more $$ for the send or for the actual close? Or does that not matter, could I pay less and offer something else valuable?
Stupidly or not, I’m trying to stay away from an affiliate model that requires monthly payments out and the overhead of setting it up and monitoring it.
Appreciate your feedback on this. I’m not looking to appear smart, I just want to grow my company. So if this is full of flaws, please tell me. If you’ve got other ideas or experiences please let me know.
Each web site company would have 100 client contacts.
10% (10) of those contacts would be interested in our newsletter services and would become leads.
30% (3) of those leads would close to new customer.