There are two halves to my market: healthcare professionals and their patients.
The professionals are an evergreen referral source.
I"m thinking of giving the professionals a free month. And, if the number of active professionals gets to 10, then everyone gets a second month. Thereafter every time it doubles, I add a free month.
I can track that with the URL that gives them the free subscription.
Any thoughts on how else to maximize this?
I’ll be sending out special emails (and offers for tours, etc.) to those free Pro subscribers.
I’ll also let them know the best places to share their link.
I’m considering including their email address in the referrer ( ?utm_campaign=MyEmail@name.com) so I can find the folks who refer a lot.
Maybe offering some sort of intrinsic prize for the biggest referrer:
- Extra months
- Free personalized Tour
-Subscription to our other software.