For the last few years I’ve been pondering wether to pursue a business idea that always keeps coming back to me. It’s based on an internal tool we had at my last company, since my teammates and I found it very valuable. Since then I’ve thought of a few good additions specially suited for remote companies or teams (which are becoming more and more common). It’s a tool I used almost every day and found valuable, yet at the same time doesn’t really fix a pain for the business. Using Amy Hoy’s (is it?) terminology, it’s more of a vitamin than a pain killer. This mean there’s nobody out there looking for this kind of product (unlike, say, help desk or project management software). Also, it doesn’t produce revenue or save costs. You could say its main benefit is helping your team work better (an example that provides a similar benefit: HipChat).
My question is: does anyone here have experience marketing and selling a product like this to businesses? If so, I’d love your thoughts on the matter (has it been very difficult, would you do it again if you were to start over, etc)