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Selling Simplicity


Some thoughts about selling simplicity, and my constant marketing problem.


I’m a big fan of simplicity, both in design & execution. It’s definitely a marketing challenge. I’m curious what words your customers who LOVE Perch use to describe it. Do they call it “simple”? (If so, maybe your marketing problem isn’t as big as you think.) Other terms that convey the same essence for me are: elegant, clean, powerful-but-easy-to-use.