Was the ROI worthwhile? How do you know that the retargeted customers wouldn’t have purchased anyway?
Best ROI of any advertising I spend, though it should be since people are already warm to your brand/name.
What provider did you use: adroll.com , perfectaudience.com, Google or someone else? (IIRC @robwalling recommended perfectaudience.com at microconf Europe last year).
I tried adroll, Google, perfectaudience and remarketer.com and perfect audience worked better for me than the others. Perfectaudience uses multiple networks such as Google, Bing, Yahoo, Facebook, etc… whereas Google only uses Google’s network.
Do you show your ads to everyone who visits your site, or only certain pages? Do you vary the approach and/or ad depending on the page?
Everyone who visits as long as they don’t login or sign up for a trial. For a certain # of days after they visit, between 30 and 90 depending on results. I don’t vary the ad, but you could. It would be too much time for me to manage different ads for different pages.
When do you stop showing the ad. When they buy? Can you put your “Don’t show ads to this customer” script on a third party web page (e.g. your payment processor ‘thank you’ page) or does it have to be a page on your own site?
I stop showing when they sign up for a trial. I don’t know if you can put it on a third party site - I would email firstname.lastname@example.org and ask.
Did you create the ad graphics yourself, or pay a designer?
Paid a designer for both web and facebook retargeting.
Have you had many complaints from customers about ‘cyberstalking’.