Only one teacher replied after sending almost a hundred pitches, so I’ll skip this kind of outreach next time. But the app got a few backlinks from the old-school sites that list resources for language learning.
Overall, I’m not doing anything special beyond ASO because mobile apps are 90% centered around the stores nowadays (Apple killed the App Store’s referral program this August and now app review sites are dying).
Google Play instantly put the app into top-5, thanks to their clever ranking that considers many factors, including backlinks and apps’ descriptions.
The App Store only looks at the keywords and installs, so the app initially ranked at #60-70 positions there – below badly rated competitors and even irrelevant apps. So I’m now paying for the Search Ads in the App Store with the profits from Google Play to get more installs.
I also did a big giveaway on a Spanish-learning subreddit: it brought a bit of revenue and some reviews (though it seems that the reviews from users who activated promo codes don’t count for ranking).
The app itself, ConjuGato: