Hi there, fellow bootstrappers!
While listening to Chris Ducker’s excellent New Business podcast, I learned about this tool called The Product Demand Matrix. This is easily the clearest way I have found to articulate why certain startup or products are worth pursuing while others have to be avoided. As I point out in my blog post, it has shortcomings, but as a first pass “back of the envelop” sort of way, it worked well for me. Let me know what you think.