I’m selling a desktop SEO tool in the 50-200$USD range depending on the license.
The weak US dollar is significantly impacting my revenue (I’m based in Bulgaria and our currency is tied to the euro).
I’m contemplating pricing the tool in EUR (50-200EUR).
- most European SEO tool vendors price in EUR or British Pounds
- predictable revenue per license in my currency
- the software would become more expensive and might turn off buyers
My revenue currently is: 1/3 USA, 1/3 Europe, 1/3 rest of the world
Anyone experimenting with pricing only in EUR and letting the current currency exchange ratios dictate the pricing in other currencies?