As I’ve shared in some other posts, I started using a PPC service about a month ago, and then yesterday I got two new customers from it. The service is called Capterra and right now I’m spending $500/mo, the max I can justify until I get a bigger sample size and know my numbers better.
The question in my mind now is what to do next other than just wait for more results to come in.
There are certain things I know I need to do, including:
- Browser test my marketing site
- Improve the copy on my landing pages
- Add screenshots (or maybe even videos) to my features/pricing page
- More miscellaneous stuff like that
I certainly plan to do these things but there’s a nagging voice in my head that says these are just drop-in-the-bucket actions and maybe there’s something more impactful I can do.
So is there something more impactful I can do or should I just keep chipping away at the little tasks I know I need to complete?
Sub-question: I’m also having trouble coming up with meaningful goals. To me a goal is result-based as opposed to task-based (e.g. “get 5 new customers” as opposed to “finish website”), although I can’t think of any results in my business I can influence on a time scale that doesn’t seem geological. So any help in the goal-setting area would be very much appreciated too. Thanks in advance.