Sorry for all the TLAs in the topic title…ha ha
I’ve had a similar experience to several others here who have commented on the deteriorating results with Google AdWords over the past few years. I started out back in the mid-2000s, and the ROI was so good I quickly started spending over $120,000/year on AdWords PPC, and it was almost too easy, bringing in sales and profits like crazy. Then in 2011 I had to start optimizing to keep up, and then in 2012 to present, sales and profits continuously dropped as AdWords ROI declined each year.
Which brings me to the topic of this post…I’m wondering if Capterra or another PPC or lead generation service may be able to rejuvenate those sales again. 5 years ago Capterra couldn’t compete with the Google ROI, and their traffic was too small to have an impact. I’m going to revisit them again, as I’m hoping the targeted traffic will help to make up for the smaller audience.
Has anyone here in the B2B space had any experience with Capterra to share? Particularly in comparison to AdWords ROI and overall reach?