Ok, let me get this straight guys: we are considering starting up a discussion board on our website, in order to drive traffic. The topic that our service covers is quite mainstream, so we’re sure people will interact a lot.
However, there is one thing we have doubts about: how to kick-off the forum? A bulletin board with ZERO discussions on each category might act as a big put off for people to come and start discussing.
Did you hire a community manager? Did you do pay people to interact with each other? Or…?