I’m currently in early access mode on my CMS for solo and small firm attorneys. It’s by no means a finished product and still has a bunch of (self-perceived) holes that need to be filled before I consider it a solid product ready for general release. Right now I’m taking early access clients with a very heavy concierge on-boarding process.
There exists a blog that almost all of my prospective clients read or at least follow on twitter/facebook etc. They’re generally considered to be a good steward of advice for attorneys in general (not specific to solo’s).
Oh, and they also have a product that’s in direct competition to my CMS, essentially a specially packaged version of Wordpress that they’re trying to promote. I’m not worried about them from a competition standpoint because the value proposition of my product appeals to a different type of attorney, namely the deeply untechnical, one that finds wordpress too cumbersome to manage on their own.
They re-published a post yesterday that is sufficiently awful advice as to be dangerous. It’s pretty clear that they republished it because it’s an older post that’s keyword heavy on “law firm website” as an SEO ploy.
I could write an absolutely scathing rebuttal of the piece, highlighting how awful the advice is, and perhaps use it as fodder that they’re probably not the ones you should be trusting with marketing advice.
Question is, is it wise to poke the bear at this point since I’m in such a new and vulnerable place. I want the persona of my marketing materials to have a sort of “white knight” feel to it, ridding the solo attorney marketing space of all of the spammy and predatory advice that’s out there. This seems like a perfect fit to do that, but would a) call attention to an article that would just give them more SEO juice, b) put the bullseye on my back as competition eliminating my ability to sneak up from behind them later on, and c) they have a huge following and I’m not sure I want to make an enemy of that (just yet).
Am I overthinking this? Should I ignore it and move on to more important things? Or should I own it and use it as an opportunity to stake my claim?