I’m mostly posting here because back when I was interviewed for the Bootstrapped.fm podcast I talked a bit about our difficulty in marketing Perch. How do we get across that it is simple, yet capable for more than tiny things.
I really pushed back against any idea of a “pro” version because I think it sends the wrong message, most of our customers are professionals, they are just professionals building a certain type of website.
As it turned out on running a survey and finding out what people wanted of the product we found a better way to make a second distinct product. We were getting a significant set of feature requests that, if we implemented them, would make the core product much more complicated to use. These were pretty much things that PHP developers (rather than our designer/front end developer customers) wanted. So Perch Runway will be a superset of Perch, all the Perch templating and so on but with a different take on working with it.
We’ve just put up a landing page and announcement blog post on our site for now, but no doubt I will be here posting about how to market these two things as one thing and independently as we get towards launch. So I thought that since we can now talk about it I’d post here.