[quote=“brianknapp, post:14, topic:2559”]
[…] a disproportionate amount of the income in any of these mobile apps that does well is when they launch and hit some top list. After that, they trail off very quickly.
To me, this means if you don’t have a killer launch, you don’t have a killer app and your effort is basically wasted. Even then, it doesn’t feel like a sustainable biz model compared to other software business models.[/quote]
I wonder how much of a truism this is. I suspect it is certainly the case for apps which are not marketed much after their launch, unlike products in the real world.1 We’ve all seen sales charts showing a big launch, then a steep drop off, with a spike or two from when the app was featured or mentioned somewhere. I would like to see the sales curves for paid apps which had a targeted marketing/sales effort for 6+ months after launch. I suspect sharing features and user retention also make big differences in how well an app does after launch, as both are also likely to increase other people hearing about the app.
1 An Apple/Samsung advertising article states “Apple, on the other hand, spent around $351 million on phone advertising in 2013, up 5 percent from $333 million in the previous year. As a side note, Apple spent more on TV ads in 2013 than it spent on all advertising in 2012.” If Apple has to advertise, app developers have to advertise.