Hi everyone, so I have a small commercial add-on for the ExpressionEngine CMS called PDF Press.
It’s doing pretty well, roughly $100 a month since I launched it in Feb. PDF Press is my first foray into products so I’m using it to learn. I’ve set a goal for myself to increase it to $400 a month by the end of the year. Most of my sale come from Devot-ee, which is an app store for EE add-ons.
What are some good ways to help to hit my target? Should I focus on conversions or driving up traffic to my add-on page?
I’m going to take @patio11’s advice and raise the price from $15-$30 timed with a new feature release.