I’m a developer. I can develop products (SaaS’s, plugins, apps whatever) and I can setup good looking landing pages. Problem is: If my landing page converts well, I won’t know why. If my landing page does not convert well, I won’t know why.
I need tools. Tools to get information about my landing pages, tools to build e-mail lists, tools to test my assumptions and tools to… You get it. I also need to know how to use these tools.
I can put a Google Analytics tracking code on my sites. And I do. But honestly, I don’t really know what to do after that. And honestly, I don’t really like Google Analytics and would prefer something simpler.
Anyways. All this stuff is a bit intimidating and I bet that some of you guys have some awesome resources that you can recommend for getting started with this stuff!